organizations have broken or segmented their products/or services into manageable units, which requires marketing departments to implement very specific marketing mixes that are tailored to defined target markets. Consider your chosen healthcare organization. Based on the marketing objectives you identified in your Week 3 Assignment, use the table below (also found in Chapter 9 of the course text) as a guide to determine at least one possible target market for your marketing plan. Discuss why you chose that market segment and how you chose the target marketing.

Table 9.5

The Two-Phase Strategy of Market Segmentation and Target Marketing

Phase One: Market SegmentationPhase Two: Target Marketing1. Identify bases for segmenting the market.1. Select the target markets.2. Develop profiles of resulting segments.2. Develop positioning for each target market.3. Develop measures of segment.3. Develop marketing mix attractiveness for each target market.

Adapted from Strategic Planning and Marketing in Healthcare Organizations by R. Stevens and L. S. Silver, 2015, section 9.4: "Market Segmentation and Target Marketing." Copyright 2015 by Bridgepoint Education, Inc.