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Organizations have evolved from single channel to multichannel to omnichannel distribution. Review practitioner and academic sources on the changing world of distribution channels. What business

Organizations have evolved from single channel to multichannel to omnichannel distribution. Review practitioner and academic sources on the changing world of distribution channels. What business and economic factors have driven this change? What are some of the complexity factors that supply chain managers have to deal with when changing to omnichannel distribution?

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