Organizations have various operational goals (better quality product, faster production, lower cost, etc.) that they strive to achieve. While one goal, to make a higher quality product, often requires a trade-off, such as higher quality materials, meaning the materials cost more to acquire. The choice between the trade-offs is often a major part of an organization's business strategy, and operational plan. The choices that an organization chooses to prioritize or trade-off for others, must align with their organizational goals and objectives