Original Responses Only Please.

Please Read the following article:

• Digital Transformation - How to Differentiate and Create Competitive Advantage in the Digital Era
• https://www.ibm.com/blogs/think/uk-en/digital-transformation-how-to-differentiate-and-create-competitive-advantage-in-the-digital-era/

Please answer the following questions:

• Explain what a company's highest priority should be when creating a competitive advantage?
• What is an example of a competitive advantage that is created by using information technology?
• In your opinion, what are the ethical considerations when using information technology to create a competitive advantage?