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Originally, Kellogg's only manufactured one product, Kellogg's Corn Flakes and offered it to all market segment. Today. the company markets multiple brands to different market
Originally, Kellogg's only manufactured one product, Kellogg's Corn Flakes and offered it to all market segment. Today. the company markets multiple brands to different market segments.
Kellogg's current strategy of promoting unique products eg All Bran, Froot Loops, and Frosted Flakes to different audiences is an example of:
Question options:
segment marketing.
niche marketing.
micromarketing.
target marketing.
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