Question
Oriole Toys' management is considering eliminating product A, which has been showing a loss for several years. The company's annual income statement, is as follows:
Oriole Toys' management is considering eliminating product A, which has been showing a loss for several years. The company's annual income statement, is as follows:
A | B | C | Total | ||||||
Sales | $2,260,000 | $1,407,000 | $1,806,500 | $5,473,500 | |||||
Variable expenses | 1,676,000 | 600,700 | 1,081,800 | 3,358,500 | |||||
Contribution margin | $584,000 | $806,300 | $724,700 | $2,115,000 | |||||
Advertising expense | $518,000 | $425,000 | $521,000 | $1,464,000 | |||||
Depreciation expense | 15,300 | 10,800 | 20,200 | 46,300 | |||||
Corporate expenses | 94,000 | 84,900 | 106,200 | 285,100 | |||||
Total fixed expenses | $627,300 | $520,700 | $647,400 | $1,795,400 | |||||
Operating income | $(43,300) | $285,600 | $77,300 | $319,600 |
Advertising expense Depreciation expense Corporate expenses
(a)
Restate the income statement in segment margin format.
A | B | C | Total | |||||
select an income statement item | $ | $ | $t | $ | ||||
select an income statement item | $ | $ | $ | $ | ||||
select an income statement item | $ | $ | $ | $ | ||||
select between addition and deduction | $ | $ | $ | $ | ||||
select an income statement item | $ | $ | $ | $ | ||||
select an income statement item | $ | $ | $ | $ | ||||
select an income statement item | $ | $ | $ | $ | ||||
select between addition and deduction | $ | $ | $ | $ | ||||
select an income statement item | $ | $ | $ | $ |
(b)
What would be the effect on income if product A were dropped?
Net income would by $ |
(c)
Management is considering making a new product using product A's equipment. If the new product's selling price per unit were $11, its variable costs were $6, and its advertising costs were the same as for product A, how many units of the new product would the company have to sell to make the switch from product A to the new product worthwhile?
Units |
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