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Oriole Toys' management is considering eliminating product A, which has been showing a loss for several years. The company's annual income statement, is as follows:

Oriole Toys' management is considering eliminating product A, which has been showing a loss for several years. The company's annual income statement, is as follows:

A B C Total
Sales $2,260,000 $1,407,000 $1,806,500 $5,473,500
Variable expenses 1,676,000 600,700 1,081,800 3,358,500
Contribution margin $584,000 $806,300 $724,700 $2,115,000
Advertising expense $518,000 $425,000 $521,000 $1,464,000
Depreciation expense 15,300 10,800 20,200 46,300
Corporate expenses 94,000 84,900 106,200 285,100
Total fixed expenses $627,300 $520,700 $647,400 $1,795,400
Operating income $(43,300) $285,600 $77,300 $319,600

Advertising expense Depreciation expense Corporate expenses

(a)

Restate the income statement in segment margin format.

A B C Total
select an income statement item $ $ $t $
select an income statement item

$

$

$

$

select an income statement item

$

$

$

$

select between addition and deduction $ $ $ $
select an income statement item

$

$

$

$

select an income statement item $

$

$

$

select an income statement item $ $ $

$

select between addition and deduction $ $ $

$

select an income statement item $ $ $ $

(b)

What would be the effect on income if product A were dropped?

Net income would by $

(c)

Management is considering making a new product using product A's equipment. If the new product's selling price per unit were $11, its variable costs were $6, and its advertising costs were the same as for product A, how many units of the new product would the company have to sell to make the switch from product A to the new product worthwhile?

Units

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