ort Answers 1. What are the five steps in the Consumer Decision-Making Proces (a) Define what is Rational Decision Making Model? What are th steps in Rational Decision Making Model? (b) What is the difference between problem solving and decision making? (c) What are two problem solving techniques used by companie. 2 What is the difference between Marketing and Exchange? (a) Explain the marketing concept. (b) What will be the implications for a company that does not implement the marketing concept? 3 What kind of segmentation is being used when we: Segment by what benefits a customer prefer. Segment by where people live. Segment by age, income, or education? Segment by a group's values, attitudes or interests? Segment by how much a customer uses 4. Describe the five steps of the selection process that results in a r (a) Explain why the selection process is important to the human resource management recruitment process?