Ort Use the DDB Life Style StudyTM Data la located in the student data files to analyze the Tollowing questions: 1. Examine the DDB data in Tables 1B through 7B. What characterizes someone who wants to look a little different from others? Which factors contribute most? Which of McGuire's motives does this most relate to and what are the marketing implications of your findings? 2. What characterizes someone who views shopping as a form of entertainment (Tables 1B through 7B)? Which factors contribute most? How do your findings relate to the information presented in Consumer Insight 10-12 3. Some people feel (and act) more self-confident than others. Based on the DDB data (Tables 1B through 7B), what factors are most characteristic of highly confident individuals? Which of the Big Five personality dimension does self-confidence relate most to and what are the marketing implications of your findings? Shelf Ort Use the DDB Life Style StudyTM Data la located in the student data files to analyze the Tollowing questions: 1. Examine the DDB data in Tables 1B through 7B. What characterizes someone who wants to look a little different from others? Which factors contribute most? Which of McGuire's motives does this most relate to and what are the marketing implications of your findings? 2. What characterizes someone who views shopping as a form of entertainment (Tables 1B through 7B)? Which factors contribute most? How do your findings relate to the information presented in Consumer Insight 10-12 3. Some people feel (and act) more self-confident than others. Based on the DDB data (Tables 1B through 7B), what factors are most characteristic of highly confident individuals? Which of the Big Five personality dimension does self-confidence relate most to and what are the marketing implications of your findings? Shelf