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Orville Wright analyzes the airline industry. Investors with an interest in or lending to airlines seek his advice and recommendationsAmelia Earhart, Orville's wealthiest client, asked
Orville Wright analyzes the airline industry. Investors with an interest in or lending to airlines seek his advice and recommendationsAmelia Earhart, Orville's wealthiest client, asked him to determine which of two airlines offered her the better investment opportu nity at the end of Amelia's interest centered on two of the socalled discount airlinesWest Airlines was created after the United States deregulated the airline industry. Prior to deregula tion, airlines priced tickets on a costplus basis. This arrangement allowed carriers to recover all of their costs and earn acceptable profit margins and returns on investment. In this environment older legacy carriers, such as American, Delta, and United, did not have an incentive for containing costs The air carriers merely passed on those cost to their passengers in the form of ever escalating ticket prices. Mounting pressure from the public spurred Congress to substantially deregulate the passenger airline industry in the late s Sensing an opportunity to capitalize on airline deregulation, investors formed West Airlines. This post regulatory startup's business model focused on containing costs, such as nonunionized labor, and passing the cost savings on to their passengers in the form of lower ticket prices The strategy proved financially successful as West gained market share from the legacy carriers and stimulated demand in consumers who previously did not utilize air travel. The financial success of West spawned other discount competitors the most successful of which was jet Green Airlines Amelia Earhart wanted to purchase stock in either West or jetGreen She paid Orville Wright for his analysis and recommendation Orville begins his assignment by gathering the most recent financial statements for West and jetGreen Airlines amounts in millions except earnings per share
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