Othellonia: Growing a mobile game case study

analysis of Othellonia's target consumer and how your insightsfrom that analysis is incorporated into your alternatives, yourgrowth options and marketing program recommendations.

• This should also answer the questions "Is Othellonia targeting the right market segment? Why or why not?" with appropriate supporting rationale.
• You do not have to choose a segmentation base, segment the marketor select a target audience. You can feel free to use the information supplied in the case.