Other culturally competent components that must be in place included awareness. Staff must be aware of their audiences, their actions and their thoughts to be culturally competent. Health professionals should be aware of their beliefs, values and knowledge about diversity. To increase self-awareness or awareness in general, staff should complete cultural competence training. Furthermore, organizations should accept and respect the role that values and beliefs play in health and illness. They shall maintain sensitivity toward cultural nonverbal language. They should respect consumer participation in decision making. An organization that is not only culturally competent should evaluate their environment and ensure that they have appropriate materials and resources for the community in which they serve. Additionally, staff hiring and marketing campaigns should reflect cultural diversity. Reword this in a more simplified way