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Other things to think about is around B2B versus B2C. Are social media tools using the same in those markets or are they different?
Other things to think about is around B2B versus B2C. Are social media tools using the same in those markets or are they different?
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When considering businesstobusiness B2B versus businesstoconsumer B2C social media tools are used differently primarily due to the nature of the target audiences the purchasing journey and the goals o...
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
