Question
ou are introducing a new authentic Indian Jewelry store in Lasalle Le Sym(Path)ique. Please develop your marketing strategy in the below terms and justify your
ou are introducing a new authentic Indian Jewelry store in Lasalle "Le Sym(Path)ique".
Please develop your marketing strategy in the below terms and justify your marketing decisions in terms of 4 P and 4 Cs of marketing.
o Market Research
o Targeting a customer base in terms of market segmentation
o Market positioning and competition
o Demand Elasticity
o Introduction of new products
o Building brand awareness.
o Developing brand loyalty
o Boosting sales
o Extending market share in LaSalle and Montreal area
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
