ou are the manager in charge of global operations at BankGlobal - a large commercial bank that operates in a number of countries around the world.You must decide whether or not to launch a new advertising campaign in the U.S. market.Your accounting department has provided the accompanying statement, which summarizes the financial impact of the advertising campaign on U.S. operations.In addition, you recently received a call from a colleague in charge of foreign operations, and she indicated that her unit would lose $8 million if the U.S. advertising campaign were launched.Your goal is to maximize BankGlobal's value.Should you launch the new campaign?Explain.

Pre-Advertising Campaign Post-Advertising Campaign

Total Revenues $18,610,900 $31,980,200

Variable Cost

TV Airtime 5,750,350 8,610,400

Ad development labor 1,960,580 3,102,450

Total variable costs 7,710,930 11,712,850

Direct Fixed Cost

Depreciation - computer equipment 1,500,000 1,500,000

Total direct fixed cost 1,500,000 1,500,000

Indirect Fixed Cost

Managerial salaries 8,458,100 8,458,100

Office supplies 2,003,500 2,003,500

Total indirect fixed cost $10,461,600 $10,461,600