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ouchSpuds have identified that consumers will need to see their ad a minimum of 2 times before they will recall the product and its benefits.

ouchSpuds have identified that consumers will need to see their ad a minimum of 2 times before they will recall the product and its benefits. They launch a campaign that purchased 3 ads and delivered the following results. What percentage of households did not see any of the ads? (An X denotes that that segment of the population has seen that ad.)
Pop. Segment Ad 1 Ad 2 Ad 3% of Households
1
2 X 22%
3 X 20%
4 X 19%
5 X X 6%
6 X X 9%
7 X X 10%
8 X X X 4%
Question 9 options:
4%
20%
22%
10%

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