ouchSpuds have identified that consumers will need to see their ad a minimum of $2$ times before they will recall the product and its benefits. They launch a campaign that purchased $3$ ads and delivered the following results. What percentage of households did not see any of the ads? $($An X denotes that that segment of the population has seen that ad$.)$

Pop. Segment Ad $1$ Ad $2$ Ad $3\%$ of Households

$1$

$2$ X $22\%$

$3$ X $20\%$

$4$ X $19\%$

$5$ X X $6\%$

$6$ X X $9\%$

$7$ X X $10\%$

$8$ X X X $4\%$

Question $9$ options:

$4\%$

$20\%$

$22\%$

$10\%$