OUR BUSINESS PLANNING IS AS FOLLOWS: Business Idea: Golden English VR Business Concept: Golden English VR is an innovative platform that provides English language tutoring services using Virtual Reality (VR) technology. We present a series of courses and learning packages specifically designed for students from various levels of education, from elementary school/equivalent, middle school/equivalent, to high school/equivalent.

1. Golden English VR Product/Service Strengths: 4a. Immersive Learning VR technology offers an immersive learning experience, making complex concepts easier to understand and more engaging. b. Accessibility Breaking down geographic barriers, this service enables users from anywhere to access high-quality education. c. Customization Courses can be tailored to different learning styles and levels, enhancing the personal learning experience. d. Interactivity Increase student engagement through interactive elements, such as virtual experiments or historical reenactments.

2. Segmenting, Targeting, and Positioning: Segmentation: a. Elementary School Students/Equivalent Students who are at the basic education level need study guidance adapted to the elementary school curriculum to understand the basics of English. b. Middle School/Equivalent Students Teenagers at the junior high school level need a more challenging approach and are in line with the Middle School curriculum to improve their English skills. c. High School Students/Equivalent These prospective buyers are students who are preparing for college entrance exams or simply improving their English skills at a higher level. Target: Golden English VR will target students from various levels of education (elementary, middle, and high school) with an emphasis on using VR technology to create a more immersive and interactive learning experience. We will also target parents who care about their children's academic development and are looking for innovative learning solutions. Positioning: The service will be positioned as an innovative, engaging, and effective educational tool, different from traditional learning methods. Golden English VR will position itself as an English tutoring solution that combines traditional and VR technology to create a unique and effective learning experience. We will emphasize added value such as personalization of learning, flexibility of time and place, and social interaction in a virtual environment. With this concept, we strive to be the first choice for students and parents looking for innovative ways to improve their English skills.

3. Pricing Strategy: a. Value-based pricing Aligns prices with customer-perceived value. Given the innovative nature of the Golden English VR service which uses VR technology for an immersive learning experience, prices can be charged at a premium. b. Subscription model Offers monthly or yearly subscription options to provide continuous access to a wide range of English courses. Subscription prices may be adjusted based on access level, including access to additional courses, premium features, or special support. c. Freemium model Provides basic courses for free to attract the attention of potential customers and offers advanced features, exclusive content, or custom courses as paid options.

4. Golden English VR Distribution Strategy: a. The Golden English VR online platform will be available as an online platform or application that can be accessed via various devices, such as computers, tablets, and smartphones. This enables flexible access for users from various locations and devices, increasing affordability and convenience. b. Partnerships with schools and educational institutions Establish partnerships with educational institutions to integrate the Golden English VR platform into their curriculum. It expands its reach through collaboration with established educational institutions, supporting the teaching of English in formal educational settings. c. Retail partnerships Put together a subscription package that includes a VR headset and form a partnership with a retailer to sell it. This helps customers who don't yet have a VR device to get started, as well as expanding brand visibility through a presence in retail stores.

5. Golden English VR Promotion Strategy: a. Digital marketing: - Social media Leverage social media platforms such as Instagram, Facebook, and Twitter to build brand presence, share information, and engage with the educational community. - SEO Optimize websites for search engines to increase online visibility and reach audiences looking for English learning solutions. - Content marketing Create and distribute relevant educational content, such as articles, blogs, and videos, to increase brand authority and attract the attention of potential customers. b. Education Partnership: - Collaboration with Education Influencers: Collaborating with leading education influencers and thinkers to provide support and recommendations, increasing customer confidence in the Golden English VR platform. - Endorsement from Educational Institutions: Establish partnerships with leading educational institutions to obtain official support and approval, building credibility and trust. c. Free Trial and Demonstration: - Free trial Offers free trials to individuals, educational institutions, and institutions, allowing users to experience firsthand the benefits and advantages of the platform. - Participation in Education exhibitions Attend educational exhibition events and collaborate with educational institutions to conduct live demonstrations of the Golden English VR platform.

6. Research Methods for Development: 1) Market research To understand market needs and preferences, surveys and focus groups with educators, students, and parents. 2) Competitive analysis Study competitors to identify gaps and opportunities. 3) Prototype testing Develop a minimum viable product (MVP) for testing and user feedback. Research Types, Designs, and Methods: Case Study (Case Study): Objective: Deeply investigate Golden English VR's business strategy and its implementation in a real environment. Rationale: Can provide in-depth insight into the successes or challenges faced by similar businesses. Methods: Document analysis, and interviews with the development team, users, and other related parties.

Answer the questions below based on the business ideas above! Company name=? Type of business=?

Question 1: (LO 2; Value weight 30%). In completing the facilities for your company, write down: a. Location b. Rent c. Repair d. Utilities/maintenance e. Key factors.

Question 2: (LO 2; Value weight 30%). a. In meeting labor needs, what type and how many employees do you need to produce your product or service? How do you use it? How are decisions reached in the workforce? Do you use variable labor, hire subcontractors, or outsource parts of the production process? b. What methods can you use to increase productivity without reducing quality? c. How do you provide and maintain equipment and furniture in your business plan? Include manufacturing equipment, vehicles, shop and office equipment, and furniture. Make a list of payment or rental obligations.

Question 3: (LO 2; Value weight 40%) How to find out customer perception factors? Write based on the following things. a. Price b. Feature c. Social impact d. Quality e. Customer service f. Comfort

Note:

Learning Outcome 2 or LO 2: Apply business plan as an entrepreneurial concepts in the development of a start-up business!