Our relationship with motor vehicles is a complex mix of emotional and rational decision making. Additionally, longer product-retention cycles, volatile economy and increasing share of digital shopping, create a need for manufacturers to reinvent the car-buying experience. The challenge for automotive brands is how to deliver a personalized, digital service in an industry once solely reliant on bricks-and-mortar dealerships and a hard-sell sales approach. This includes aspects like physically experiencing the vehicle before purchase, expert product advice and the personal customer experience that enhances long-term brand experience and loyalty. Use your class readings to discuss the transformation of personal selling in the age of social media. - In your opinion, does new technology make face-to-face selling obsolete or does it complement it? - Substantiate your answer with examples from personal and professional experiences