Our society has evolved from a mass culture in which many consumers share the same preferences to a diverse one in which we each have almost an infinite number of choices. This makes it more important than ever to

A$.$ identify technology natives and sell them on the new specialized touch screen technology

B$.$ identify distinct market segments and develop specialized messages for those groups

C$.$ attract new gender groups by consistently repeating the same message

D$.$ enable Gen $x$ and $Y$ consumers to interact with products less intimately

E$.$ identify distinct $B2B$ consumers and then expand that group to include $B2C$ consumers