• Ourcompanyiscolgate. It's a marketing question.
• Anindustryoverview
• The competitive landscape. Who are the players and how are they positioned.
• A SWOT Analysis
• PEST analysis and application of Porter's five Forces...where appropriate and where relevant
• The team's recommendation as to how the organization should face this issue?
• Whatotheroptionswereexplored?(alternativescenarios)

need in APA style, this is the main requirement