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Out of the 4 marketing segments(demographic, behavioral, geographic, and psychographic) which type of segment would be the most challenging to analyze as a market researcher?

Out of the 4 marketing segments(demographic, behavioral, geographic, and psychographic) which type of segment would be the most challenging to analyze as a market researcher? Why would this be hard to research, analyze, and build an effective segmentation for? What type of insights would a marketer need to build and effective segmentation based on this type?

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