outer platforms (160) . Don't know about Zoom (40) b) Qualitative Data Analysis (4 marks) 1. Discuss the three steps of qualitative analysis general notes: 0.1 marks; application: 0.4 marks). 2. Please see the two interview responses below. Identify discrete points and codes (2 marks). 3. Provide analysis and business recommendations for the company Expedia (1.5 marks). Expert interviews for Expedia (the travel company): What are the new trends for travelling after COVID-19? Expedia would like to know these trends so that it can develop business plans effectively. Interview 1 Many travelers will be more price conscious when it comes to searching and planning a trip in the future and are more likely to hunt down promotions and savings, behaviors that are predicted to last years. But the value consumers expect will go beyond price tags. Many people want travel booking platforms to increase their transparency about cancellation policies, refund processes and trip insurance