Question
Outline and explain the process for conducting a research project. 2. Summarise the ethical standards in human research set out by the Australian National Data
- Outline and explain the process for conducting a research project.
2. Summarise the ethical standards in human research set out by the Australian National Data Service.
3.What is the difference between internal and external sources of secondary data? List three internal and three external sources of secondary data.
4.Detail two techniques for analysing research data, one quantitative and one qualitative and give examples of how each is used.
5.Describe the principles of reliability and validity in relation to research.Discuss why it is important that research is both reliable and valid.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
