Outline of Case Study: Talal and Naseer are two enterprising youths. They graduated from MEC last year with degrees in Business Information System. They thought instead of taking up a job, they would launch a company called "Oman Naturals" specialized in Talal selling natural cosmetics made from fruits, vegetables and herbs in the Omani market. Having learnt of the future of natural cosmetics, a wealthy investor has decided to invest in their business. Talal and Naseer have now set their sights high. Starting with a single shop in Muscat this year, they aim to sell natural cosmetics in a big way all over Oman in a few years. However, the market competition seems to be tough as there are already big companies such as Body Shop which has a well-established channel structure in the Omani market. Task 1: Students should create groups of 3-4 persons. Each group should conduct a small research about the Omani economic and the business environment for cosmetics business in Oman, write a report and present main findings. The research should reveal following issues in the discussion part of the report: 1. General description of PESTEL as it relates to Oman (could be gathered from the library and Chamber of Trade and Commerce) 2. A full analysis of the 4ps for the organization(Student must be clear and specific) 3. a) Decide the basis on which you will segment the market (e.g. demographic, geographic etc.). b) Explain why you decided on this basis for segmentation. c) Suggest a marketing strategy for expansion of the company in near future (e.g. Market Penetration, Diversification, etc.). d) Explain why you think your strategy will be successful