Outline of the Assignment

• Prepare an analysis of the company assigned to your group using the IODE (Identify, Observe, Describe, and explain) method
• The analysis and Power Point presentation should be organized into the following parts:
  • 1.Identificationofthebusinessandkeyelementsofthebusinessmodel,including:
  • Product/target market/competition
  • Key assets and asset structure
  • Supply chain
  • Marketing and distribution channels
  • Human resource needs
  • Financingandgrowthstrategies
  • 2. Balance sheet analysis:
  • Current structure: relate to the business model
  • Trends: evolution of the business model into its current form
  • Include Pie chart
  • 3. Income statement analysis:
  • Sales level and trends
  • Structure of expenses
  • Include Pie chart