Question
Outline strategies that a travel agency may use to retain the loyalty from its top spending 20% of customers. How might the travel agency apply
Outline strategies that a travel agency may use to retain the loyalty from its top spending 20% of customers. How might the travel agency apply tiered service for its customers?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
