Outline the steps in the market research process. What kind of research would benefit Walini tea before entering the Canadian market?Outline the steps in the market research process. What kind of research would benefit Walini tea before entering the Canadian market?

What consumer segment is Walini Tea targeting? How does partnering with Lowlaws/ Archipelago foods help it reach its target market?

When you purchase a pack of Walini tea what kind of consumer buying decision are you making? What information search will drive your buying decision?

What are the various growth strategies available to companies and brands within the marketplace? What kind of growth strategy has Walini Tea adopted?

Explain Walini's competitive advantage? Explain your answer with references drawn from the case study.

Indonesian Highland Tea Launched at 500 Canadian Grocery Stores and Online Canadians can now enjoy the unique taste of Indonesian highland tea in the comfort of their own home! Walini Tea, a household Indonesian tea brand since 1998, is available at 500 grocery stores across Canada and online via Archipelago Marketplace. Made from tea leaves grown at 800m-2000m above sea level, Walini Tea products offer strong flavour, distinctive character and excellent taste. Walini Tea has its own tea plantation and processing operation that sees the tea leaves be processed directly from the farm into the finished product. It ensures consistency in quality and standards, as well as the preservation of the freshness and health benefits of the tea, including catechin and other polyphenolic content that are powerful antioxidants. "We are thrilled to bring Walini Tea to Canada," says Liza Wajong, Co-Founder of Archipelago Marketplace, the authorized agent for Walini Tea in North America. "Archipelago strives to offer Canadians an authentic taste of Indonesian culture, and Walini Tea makes a great addition to our line-up of exciting, high quality products." Tea lovers can find Walini Tea in the International Foods aisle of 500 Loblaw locations across Canada, including the Real Canadian Superstores in Metro Vancouver. Currently, four flavours from the Walini Tea Bag collection are available in-store: Black, Jasmine, Green, and Lemon. The Tea Bag collection is perfect for those who are looking for an affordable, convenient option to experience Indonesian highland tea while still reaping the health benefits of the quality product. The four flavours of tea bags are also available online at archipelagofoods.ca, where Canadians can order for direct shipping. Vancouverites can shop in-person at the Indonesian Trade Promotion Centre in Gastown, and find additional products including Lychee and Blackcurrant Tea Bags, as well as premium Black, Green, and White Loose Leaf Tea. More Walini Tea products are expected to be available in the near future