ouTube Maps Translate Exercise Saved Balancing Customer Service Most businesses have a combination of both personalized and standardized types of service while focusing more heavily on one or the other depending on their strategy. Click and drag the example and the descriptors to the correct type of service. Automated services improving speed and reliability of the interactions Higher costs and less efficient Relles on judgment A sales associate helping a customer at the cosmetic counter Clean restrooms More consistent Less consistent Customers shopping at IKEA Knowing customers by name their usual order at a coffee shop A pop-up chat service when customers are browsing online Ordering at McDonalds Lower costs and efficient Signage throughout a store indicating departments Barneys' salespeople equipped with tablets Descriptors of Personalized Service Descriptors of Standardized Service Examples of Personalized Service Examples of Standardized Service