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Over 50 percent of television viewers claim to use their smartphones to access additional information on a product or service immediately after seeing the product
Over 50 percent of television viewers claim to use their smartphones to access additional information on a product or service immediately after seeing the product or service advertised on TV.
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
