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OVER ] QUESTION 1 ( 5 0 Marks; 9 0 minutes ) Ngwane Beauty Limited ( Ngwane Beauty ) is a proudly South African manufacturer
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Ngwane Beauty Limited Ngwane Beauty is a proudly South African manufacturer of cosmetic products. The
company was founded in by three South Africans, Asanda Nene, Connie Clark and Kabo Thusi. These three
entrepreneurs worked abroad for multinational cosmetic companies before deciding to come back home and start
their own beauty company with an African touch Having worked closely with retail chain stores, hotels, spas and
beauty salons, Ngwane Beauty has managed to capture a large share of the beauty industry and its products are
quickly becoming household names. These products are manufactured and sold under three separate divisions,
namely Skincare, Makeup and Haircare. Asanda Nene is the managing director of the company, while Connie Clark
oversees the operations of the Skincare division, and Kabo Thusi is responsible for both the Makeup and the
Haircare division. Each division is responsible for its investing and financing decisions, marketing and all its other
operations.
SKINCARE DIVISION
The Skincare division specialises in luxurious body lotions, body wash and soaps that are made from natural
ingredients. These products are manufactured from the same plant in Makhanda, Eastern Cape. The division uses
ActivityBased Costing ABC to allocate its fixed manufacturing overheads to products as part of their product
costs and its inventories are valued using the firstinfirstout method. Below is the financial information relating to
the division budgeted for the financial year ending December as per its three product lines, Body Lotion
Lotion; Body Soap Soap and the liquid Body Wash Wash
FINANCIAL INFORMATION
Lotion
Soap
Wash
Average selling price per unit
R
R
R
Maximum manufacturing capacity units
Market demand for the product units
Direct material cost per unit
R
R
R
Direct labour minutes per unit
Machine minutes per unit
NOTES AND ADDITIONAL INFORMATION
There has been an ongoing drought and water purification issues around Makhanda and the Skincare division has
been severely affected by this as it makes intensive use of water in its manufacturing process. Therefore, it is
estimated that, for each product line, actual production cannot exceed of the maximum manufacturing
capacity. The division does not keep opening and closing inventory on any of its products or raw materials. The
division also strives to meet demands on all its products, where operationally possible.
Direct labourers are paid R per hour.
The products are manufactured in production batches of units for the Lotion; units for the Soap; and
units for the Wash.
Variable manufacturing overheads are projected at R per unit for all products. The following activities give rise
to the budgeted fixed manufacturing overheads, which are allocated to products using ABC for each activity the
key cost driver is also assigned:
ACTIVITY
Cost driver
Fixed
manufacturing
overheads
R
Machine setup
Number of setups
Machine servicing
Product machine minutes
Branding
Branding hours
Quality inspection
Number of inspections
The machine is set up at the start of each production batch, and the quality is inspected after every th batch for
each product. The following branding hours are taken to brand label all the products:
Lotion: hours
Soap: hours
Wash: hours
The Skincare division entered into a fiveyear contractual agreement with a marketing agency for the promotion of
the entire Skincare product range across different mediums starting in the financial year. The total fixed
contractual cost of R million is split equally between the three products over the fiveyear period. Distribution costs
are a variable cost and are expected to average R per unit of each product.
The divisions fixed administration costs estimated for the financial year are R million. Finance costs
expected to be incurred by the division for the financial year are R million. These finance costs relate to
interest expense on variable interest rate loans taken out by the division. The divisions fixed administration costs
and finance costs are common fixed costs and will also not be split between the three products for purposes of the
budgeted statement of profit or loss, but only be shown as part of the totals.
POSSIBLE DISCONTINUATION AND SALE OF BODY SOAP PRODUCT LINE IN
Connie Clark is concerned that if the water challenges and restrictions currently in place in Makhanda are not
addressed soon, the Skincare division will inevitably start making losses. She has proposed that the Body Soap
product line be sold early in as it does not compliment the Body Lotion and Body Wash lines well, and has
the least demand of the three product lines. She claims that there are fewer synergies between the Body Soap and
the other two products, and the product is not doing well in the market. She can also not guarantee that the Body
Soap sectional head manager with whom she had a fallout a few months ago, will continue to be employed by
the division after the manager raised concerns with Connie about large quantities of Body Soap products Connie
often removes from the production floor for personal and other private use. Connie has repeatedly explained to the
manager that these form part of the Drawings account when it comes to accounting and bookkeeping.
Many spas and hotels in the Eastern Cape usually order all three products; however, some retail shops in the
province tend to order less Body Soap due to the competitiveness of the soap industry, which aggressively
promotes its products. Connie Clark has also confirmed that she has already found a buyer for the Body Soap
product line, who at this stage would like to remain anonymous, and who has expressed great interest in the Body
Soap product line business, considering that it does not make significant use of water.
MAKEUP DIVISION
The Makeup division manufactures Eyeliner and Lipliner pencils that are sold to beauty salons and major retail
stores across the country. For both the Eyeliner and the Lipliner product types, the manufacturing process is highly
automated. Manufacturing capacity is limited and, therefore, efficiency is of great importance to the division.
The product types have a separate process that involves equipment specific to the product type. For each product
type, the process starts with formulation stage where ingredients such as stearic acid, cetyl alcohol, oil pigments
and preservatives are introduced. Mixing is the next step, in which the ingredients are carefully mixed according to
the recipe to achieve the desired colour and texture. Differences in colour or texture have no effect on the cost of
production. The mixture then goes through the heating stage at about degrees Celsius to get a smooth
and refined texture. This smooth mixture moves to the cooling stage for cooling. The mixture is then injected inside
the empty pencil barrel and afterwards the pencil is sharpened. Pencils are then branded and moved to the
packaging belt where they are packed in prebranded boxes. The process has been refined over time to a point
whereby a very small percentage of mixture about is lost during the heating phase. There are also rare
instances of system malfunction when the mixture is injected inside the pencil barrel, and the affected pencils are
then scrapped REQUIRED
For each subsection below, remember to:
Where applicable, clearly show all your calculations in detail;
Where necessary, indicate irrelevant amountsadjustments with a Rnilvalue; and
Ignore all potential taxation and time value of money implications.
In terms of the Skincare division
a Based on the information provided in the scenario, determine whether the organisational
structure that Ngwane Beauty Limited operates, is divisionalised or functional, and discuss three
points itemsdeterminants from the scenario to motivate your answer.
b Prepare the budgeted statement of profit or loss up to Profit before tax for each product of the
Skincare division for the year ending December
The statement of profit or loss should include a column per product line as well as the Total
column.
c Discuss six factors that would need to be considered by Ngwane Beauty Limited before deciding
on discontinuing the Body Soap product line.
Your answer may address quantitative andor qualitative factors. However, ignore legal,
regulatory and tax implications.
d For part d only, assume the following:
There is sufficient manufacturing capacity to produce all the products required by the market
market demand and the standard sales mix is based on the market demand.
The budgeted contribution is R per Body Lotion unit; R per Body Soap unit and R per
Body Wash unit.
The rest of the information in the scenario remains the same.
Calculate the budgeted units of each of the three products that the Skincare division will have to
manufacture and sell during the financial year to achieve a divisional profit before tax of
R million.
In terms of the Makeup division
e Discuss the costing system that is most appropriate to the Makeup division in allocating the
production costs of Eyeliner and Lipliner pencils.
Important: This question is not about direct or absorption costing.
Your discussion incorporating information provided where applicable must consist of:
Identification of three costing systems that can be considered by the Makeup division for
allocating the production costs to the products marks;
Recommendation of the most appropriate system for the Makeup division from these three
costing systems identified mark;
A discussion of points from the information provided in the scenario that support your
recommendation as opposed to the other two systems marks; and
An outline of the cost accounting treatment of the Makeup divisions products how they will
be accounted for in terms of the most appropriate costing system and the information
provided marks
f
Briefly discuss four potential nonfinancial performance measures of production efficiency
that can be used in measuring and managing the performance of the Makeup division.
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