Over the last 10 years, a shopping centre has been experiencing a reduction in customers and business. This is due to the growth in surrounding shopping centres, the rise in e-commerce and poor marketing and campaigns at the shopping centre. As a result, customers do not see it as an attractive place to conduct their shopping activities.

Develop a marketing research plan to gain some insights about the current issues at the shopping centre. This can focus on the collection of both qualitative and quantitative research.

1. What are some potential marketing research objectives and relevant hypotheses to be investigated?
2. Outline some potential questions that may be asked inorder to address the research objectives.
3. How will respondents be sampled?