Over the last few months, Fredo and his colleagues have analyzed the current business situation and identified target markets for his firm's personal care products. Finally, they developed the products, prices, distribution, and promotion that should appeal to each of those target markets. In doing so$,$ Fredo has also identified what he believes is an advantage his competitors cannot match. Fredo and his colleagues have been developing:

Multiple Choice

competitive assessments.

a business mission statement.

a strategic vision.

a marketing strategy.

team$-$building exercises.