Over the last few months, Juan and his colleagues have analyzed the current business situation and identified three target market segments for his firm's personal care products. They developed a mix of product, price, distribution, and communications to appeal to each target. Additionally, they have also identified a target$-$relevant advantage his competitors cannot easily copy. Juan and his colleagues have been developing a$($n$)\_\_\_\_\_\_\_\_\_\_.**$

a$.$

strategic vision

b$.$

marketing strategy

c$.$

team$-$building exercise

d$.$

mission statement

e$.$

competitive assessment