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Over the last periods, you have been following the Indian market where Dentacare is reducing the market share for Clean & White. In period 6,
Over the last periods, you have been following the Indian market where Dentacare is reducing the market share for Clean & White. In period 6, market reports show that the India market (100%) has sold 36 million units of toothpaste where Dentacare has 40% of market share; Clean & White 50%; and Eversmile 10%. Assuming that the Unit sales for India will increase by 10% in period 7 and Dentacare has a goal to reach a 60% market share; how many additional units (in millions) must Dentacare need to sell?
7.92 millions
3.6 millions
9.36 millions
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