Over the past 10 years, online spending on goods and services ("eCommerce") has increased exponentially and given rise to many new business models. One new business model in particular - eCommerce Marketplaces - has become quite prevalent and is growing significantly faster than the overall eCommerce market. Put simply, an eCommerce Marketplace is a company that resells goods and services that are typically provided to end-customers directly by third parties. Examples include Airbnb, Amazon Marketplace, Booking.com and Wayfair. Beyond offering marketplaces the ability to accept debit and credit card payments, Worldpay can also offer a payments gateway, merchant account and fraud protection.

Of the products identified, what criteria would you use to rank / prioritize them for formal exploration and investment by Worldpay? Using your identified criteria, please rank each product, capability, and/or service in order.