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Over the past decade, the number of uninsured individuals has risen rapidly in the Roanoke region of Virginia, placing a significant strain on the region

Over the past decade, the number of uninsured individuals has risen rapidly in the Roanoke region
of Virginia, placing a significant strain on the regions only safety net hospital, Roanoke Medical
Center. To help provide primary care services and chronic disease management services to this
population and alleviate some of the strain on the hospitals emergency room, the Roanoke Medical
Center is partnering with a national religious health association to establish a free clinic in the
region. Three potential clinic locations are currently under consideration: Cherry Hill Commons,
Eastgate, and Kenwood. On average, clinic patients are expected to contribute $10 per visit,
irrespective of location. Annual donations at each location are expected to be $1 million, and are
expected to grow 15 percent annually over the next three years. Although most clinical services are
provided by volunteers, the free clinic will have a salaried executive director, volunteer coordinator,
two full-time clinicians, and two part-time clinicians, for a total annual cost of $275,000. Fixed
costs, not including salaries, at Cherry Hill are expected to be $340,000; fixed costs at Eastgate
are expected to be $410,000; and fixed costs for Kenwood are expected to be $378,000. Average
variable costs per visit are expected to be $20 at Cherry Hill, $27 at Eastgate, and$24 at the
Kenwood location. Expected annual patient visits at the Cherry Hill location are 6,180; expected
annual visits at Eastgate are 5,925; and expected annual visits at Kenwood are 6,220.
(a) Which location should be chosen based on total costs in year 1 of operations?
(b) Which location should be chosen based on total profits in year 1 of operations?
Assume that by year 3 of operations, health care reform is expected to significantly reduce the
number of uninsured in the Roanoke region. However, an influx of illegal immigrants - who are
not eligible for insurance under health care reform - is also expected to occur, particularly near
1
the Cherry Hill location. Accordingly, annual patient visits in year 3 are expected to be as follows:
6,745 at Cherry Hill, 5,750 at Eastgate, and 5,825 at Kenwood. To accommodate this increased
patient demand, Cherry Hill will need to bring on additional full-time employees (FTEs), increasing
total fixed costs to $685,000.
(c) Which location should be chosen based on total costs in year 3 of operations?
(d) Which location should be chosen based on total profits in year 3 of operations?
(e) Determine the sensitivity of the decision in part (d) to a \pm 10 percent fluctuation in visits.

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