You are the VP$,$ Fan Commerce for an NFL Club, overseeing the Food & Beverage and Merchandise Concessions in your stadium. As you go through the off$-$season analysis and planning you are at the point of finalizing pricing for the $2024$ season. Given Inflation, Supply Chain Issues and all of the current economic factors please outline your pricing strategy as it relates to Food, Beverage, and Merchandise. Please keep in mind you are in a revenue generating silo that must balance Fan Experience with a goal of $+10\%$ per capita increase. Please outline your strategy for each area of the business and expand upon your operational goals$/$plans for each. $(35$ points$)$