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Over the past few years, the companies in an industry have experienced positive but decreasing profitability and growth rates. The companies have begun to
Over the past few years, the companies in an industry have experienced positive but decreasing profitability and growth rates. The companies have begun to compete intensely with each other and customers switch frequently among brands. This industry's life-cycle stage is most accurately described as: A) growth. B) maturity. C) shakeout.
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