Over the time assume that the college decides to divide the Parking of the college in two parts and give it to two different companies to manage. One company to manage the parking in front of the college, other company to manage the parking in the Backside of the college. So now the company has to face a competition in the market. Assume that the company you are advising is given the parking in front of the college to manage  

What is the kind of market they are operating in now and how is it different from the market they were operating in before the competition came in?