Overall I felt like Kilgors has a great strategy with their CEO communicating the great strategies that he has for the company. He surely emphasizes going into the markets that their products are going to sell. The organization is able to make hypothesis tests and view data in order to adjust their objectives or surely back out of a market where the organizations is not able to compete with other competitors. The company should certainly keep up the hard work that they are doing and keep analyzing in different data driven from the balanced score cards or the strategy maps included. As the CEO stated the organization should drive to make quality and different products to offer to their current and new customers. Also, the organization is doing a great job to acknowledge their problems and addressing them by improving their employee's education, which is great for them to become a more dynamic competitor in their perspective markets