Overall project: Cedar Valley Selections was founded by Ameen Fadel, at the age of 16 in Lakeshore, Ontario. Cedar Valley Selections began with the creation of Canada's FIRST bottled Fattoush Salad Dressing and has expanded to include a lineup of seven salad dressings and three types of pita chips. With a mission to make eating healthy easy, fun and flavourful, for one family at a time, the brand today can be found across Canada in over 600 as well as through their direct-to-consumer website. How does Cedar Valley drive brand awareness and increase trial.

Notes/information:

Goals of the marketing plan project:Overall our group wants to drive brand awareness for this company.

-Main goal: How to grow sales & keep selling, increase sales per store.(Keep count of sold pita chip bags and bottles of dressing). - Gain a high level to become one of the top leaders in each category to keep products on shelves.

• *Current online traffic is only 1,200. The company wants to increase 10,000/month.

-Build a loyal customer base, brand awareness (currently it's been only word of mouth). Work with brand ambassadors, Refer a friend etc

• Cedar Valley's business goals: Short term: Gain exposure, market share within Canada & U.S. Long term: Branch out into dips, soups, spices, pre-made salads and sauces etc..

Reflecting the mission:Spread the word of the company through marketing-- targeting one family at a time, to make eating healthy easy, fun & flavourful

Competitive advantages of the organization: *Made with real quality ingredients *Recyclable Packaging *Made In Canada. Family business

Non-GMO, No preservatives

Few & fresh ingredients

Only use non-inflammatory, healthy oils, Canadian unbleached flour, sugar free Engage with customers (open to reviews & feedback)

Question: What is the OBJECTIVES? (GOALS OF MARKETING PLAN PROJECT, REFLECTING THE MISSON and COMPETITIVE ADVANTAGES OF THE ORGANIZATION)