Overbooked aircraft, United Airlines is now dealing with a new reputational risk. The customer missed a family funeral because they could not board a flight. After all, overselling occurred when purchasing the aircraft. The entire transaction and the customer's distress were documented on social media video clips, despite the airline's promise to rebook them on a later flight and pay the passenger $600 for the inconvenience.
What would you advise United Airlines to do strategically to address this situation now and over the following few weeks? Be precise and list at least three specific actions the brand should take to manage its reputation.

 

https://www.thetravel.com/24-glaring-problems-with-united-airlines-that-execs-hide-from-the-public/