You are directly responsible for boosting Secure’s sales. You are on a short leash as management has little patience with employees who don’t produce. The Secure Motor Corporation is widely recognized as making one of the safest family cars in the market. Independent tests by various automobile associations consistently rated its family sedan and wagon the best in terms of impact resistance and safety. The company has signed up with a new advertising agency, Satchel and Bag, which has devised a campaign built on Secure’s reputation for safety. To highlight this point, it lined up a range of typical family vehicles, bumper to bumper with Secure’s car in the middle, and then it drove an all-terrain vehicle, over the tops of the cars. In all cases, except the Secure car, the passenger cabins were crushed, then the motto appeared “You are Secure in Secure.” Previews of the campaign tested on focus groups had excellent results. Satchel and Bag estimated that the campaign might result in sales increases in excess of 15% to 20%. As a manager for Secure, you were part of the team that negotiated the contract with Satchel and Bag, and you have an ongoing liaison role with the advertiser. You, along with several executives, have been invited to a private showing of the new campaign. As you are watching, you could not help but be impressed with the ad’s powerful and evocative image, the message, and the initial market forecasts. Then one of Satchel and Bag’s key advertising people sitting next to you leans across the table and in a whisper chuckles, “Pretty impressive isn’t it? I’ll let you in on a secret though, we reinforced the struts on the cabin, maybe we didn’t have to, but just to be on the safe side you understand great campaign, isn’t it?” What do you do?