OverconfidenceRational preferencesAllais paradoxMaximize utilityRepresentativenessWeight functionIndependent decisionAnchoringValue functionAvailabilityStrongData snoopingPositive theoryConfirmation biasIllusion of controlCognitive dissonancebreak evenintegrationBayes rulecertainty equivelant Reference pointNoise trader riskSelf attribution biasNormative theoryMaximize profit _______________alternative approach to decision making under uncertainty to explain the departures from expected utility theory.