Question
Overdrive Motors, a manufacturer of self-driving delivery trucks, is working on developing its next- generation vehicles. It has decided on a strategy of focusing on
Overdrive Motors, a manufacturer of self-driving delivery trucks, is working on developing its next- generation vehicles. It has decided on a strategy of focusing on a narrow buyer segment and outcompeting rivals by offering buyers customized vehicles at a lower cost than rivals. What basic strategic approach has Overdrive Motors decided upon?
A. Low-cost provider
B. Best-cost provider
C. Broad differentiation
D. Focused differentiation
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Practical financial management
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0324422636, 978-0324422634
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