Overview

As the business in the simulation goes through various generations, it is faced with various external and internal factors that affect its business model in different ways. You may have also made decisions that affected the companys business strategy including its value proposition, customer segments, revenue models, and other factors. In this journal, you will reflect on these factors and decisions and discuss how the business model changed across generations, and then determine the feasibility of these changes by running them through the BMC framework.

Prompt

In your journal, reflect on the different BMC segments, such as value propositions, channels, customer relationships, customer segments, revenue streams, key resources, activities, partnerships, and cost structure, and how they affected the decisions made in the simulation and consequently the companys growth and direction.

In this journal, select two BMC segments to use in answering the following questions: Below, please find the Business Model Canvas to use as a guide in completing this journal.

1. BMC segment changes: How have the selected BMC segments changed over the various generations?

2. The effect of decisions: How have your decisions affected the BMC segments?

3. Explore your decisions: How did you come to your decisions?

4. Assess your decisions: Do you believe you made the right decisions in the simulation? Why or why not?

Guidelines for Submission

Submit your journal as a 1- to 2-page Word document using 12-point Times New Roman, one-inch margins, and double spacing. Sources should be cited according to APA style.

Overall, the launch of an energy drink for Coca-Cola presents a significant financial opportunity. With proper planning and execution, the project has the potential to be cash-flow-positive and profitable for the company. The timeline for the development and launch of the energy drink should take approximately 12-18 months, with a focus on developing a unique formula, conducting extensive market research, creating a comprehensive marketing strategy, and efficient manufacturing and distribution processes.

In the context of an energy drink for Coca-Cola, the template helps to outline the value proposition, target customer segment, key activities, key resources, key partnerships, cost structure, and revenue stream. By completing the template, the team can develop a comprehensive understanding of the feasibility of the idea and create a more detailed plan to present to stakeholders.

Business Model Canvas Template