Question
Overview of Marriot International Briefly introduce the company, its mission, vision, and core values. Explain how Marriot International implements total quality management (TQM), as well
Explain how Marriot International implements total quality management (TQM), as well as the strategies and organizational activities they use to implement TQM.
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
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