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Overview of the current customer base and buyer behavior. Is the plan aimed at current customers (improve retention, create new use, stimulate current use) or
Overview of the current customer base and buyer behavior. Is the plan aimed at current customers (improve retention, create new use, stimulate current use) or new customers (customers of competitors
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Leading Strategic Change In An Era Of Healthcare Transformation
Authors: Jim Austin ,Judith Bentkover ,Laurence Chait
1st Edition
3319808826, 978-3319808826
