OVERVIEW:

Proudly Australian, Vera May is a well-known designer brand showcased in an array of retail market channels internationally. Founded in 2003 Vera May has become a reputable go-to for handbags in the fashion industry; maintaining a strong brand presence for over 15 years.

Vera May handbags are loved all over the world for their impeccable quality, fashionable designs, and innovative style. The fashion industry is constantly evolving, and Vera May are consistently releasing new designs to adapt and deliver on what's trending. When you stock Vera May in your store you become a part of our family and we love being able to share our love of fashion with you.

The Vera May range has Genuine Leather Handbags & Wallets, Vegan Leather Handbags, Faux Leather Handbags, Travel & Cabin bags as well as the newest edition the antique leather range Boho Luxe. All our fabrics are ethically sourced, and we maintain a high quality standard thanks to our manufacturing teams. We have a long-standing relationship with our suppliers and are proud to support businesses that make a difference in their community.

 

OVERVIEW:

Proudly Australian, Vera May is a well-known designer brand showcased in an array of retail market channels internationally. Founded in 2003 Vera May has become a reputable go-to for handbags in the fashion industry; maintaining a strong brand presence for over 15 years.

 

Vera May handbags are loved all over the world for their impeccable quality, fashionable designs, and innovative style. The fashion industry is constantly evolving, and Vera May are consistently releasing new designs to adapt and deliver on what's trending. When you stock Vera May in your store you become a part of our family and we love being able to share our love of fashion with you.

The Vera May range has Genuine Leather Handbags & Wallets, Vegan Leather Handbags, Faux Leather Handbags, Travel & Cabin bags as well as the newest edition the antique leather range Boho Luxe. All our fabrics are ethically sourced, and we maintain a high quality standard thanks to our manufacturing teams. We have a long-standing relationship with our suppliers and are proud to support businesses that make a difference in their community.

DISTRIBUTION:

• B2B - Retail Channel: Fashion Stores; Pharmacy; Gift & Convenience Stores; Travel; Bag & Luggage stores; Cobblers and Boot stores; Newsagents; ONLINE (Field Folio / FAIRE)
• B2B - Regions: Australia; New Zealand; Pacific Islands (Fiji / Vanuatu / PNG)
• D2C: EBAY; FAIRE; Website

 

FULFILMENT MODEL:

 

 

 

 

 

 

 

 

 

 

 

 

VM BRAND PERCEPTION:

• BRAND

Beautifully designed and carefully manufactured, our products are widely accepted by the market due to the blend of quality, value and affordability.

• DESIGN

Our beautiful designs are fresh and fashionable to meet our customers' needs.

• QUALITY

Our products must meet international testing standards. Our products are put through a stringent testing process before they can be released to the worldwide market. Our partners work with us to ensure that they meet all ethical sourcing controls, Audit standards and ILS requirements.

• TRUST

With have 20 years' experience, which allows us to use our specialist knowledge to focus on what matters most to our customers.

• IMAGINATION 

VM continues to push all the boundaries, creating products that align with the limitless imaginations of our customers, to excite and inspire.

 

WEBSITE Address: https://veramay.com.au

 

 

 

The company Vera May.

III.        Industry Map

One Page Summary SWOT Analysis combining main issues you have identified in the phase reports that relate to (or act as a sign-post) leading the reader to the BOS ideas. Please include the most significant implications from your phase 1, 2 ,3 and 4 reports that relate to your BOS ideas in Phase 5:"The Future" (i.e. this report).