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Overview The purpose of this project is to develop an understanding of the importance of marketing to different organizations. As well to be a place

Overview The purpose of this project is to develop an understanding of the importance of marketing to different organizations. As well to be a place where students can come for help on how to express the fundamental marketing concepts through written and oral presentations. Each group will consist of 4 to 5 students, depending on the total number of students enrolled for the course at one time The total grade for the project will be based on the following components: Final oral presentation-10% and Final Report-20%. Learning Objectives The most important learning objectives of the group project are as follows: To give students an opportunity to apply concepts, models, and tools of marketing in real world. To act in a team when applying the marketing concepts. Requirement Select an organization in your community that practices marketing. It may be a manufacturer, a service provider, a retailer, a non-for-profit organization almost any organization will do. Then schedule an online interview with someone within the organization who is involved in the marketing activities. Develop a set of questions to ask during the interview to learn about the companys program: What customer segments the company targets How it determines needs and wants What products it offers, including features, benefits, and goals for customer satisfaction What its pricing strategies are, including any discounting policies it has What promotional strategies it uses and what these emphasize to position the product(s) How it distributes products and whether it has encountered any problems How marketing planning is done and who does it Whether sustainability and social responsibility are part of the marketing program and, if so, in what ways. Finally, develop a team report and presentation of your findings and detailed information about the previous topics. In each section of the report, share what you learned that is new or surprising to you compared to what you expected. I choosed emirates airline as a company plase answer and solve all project according to that.

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