Overview

You work as a travel agent in Australia. You have been approached by four (4) different customers as per the scenarios below who wish to receive information and advice on cruise holidays as per their specifications.

Please note, all the customers are aware of the current pandemic situation and its impact on the cruising industry. They are willing to join future cruises in the up-coming year/years (even in 2022 or 2023), however, they would prefer to sail as early as possible depending on the situation.

Scenario 1:

Your first customer type is represented by a family of 4 (2 adults, 2 children aged 7 and 9) from Melbourne, who wish to go on their first cruise to South Pacific Islands. They always assumed the cruise holidays are only for rich, so they are worried about the costs and do not wish to spend much money. They seek fun, water slides, pools and programs for children on board and beautiful beaches offshore.

To provide information and advice to this family on cruise options for South Pacific Islands, complete the following tasks:

• Obtain and summarise in each section below current, relevant and accurate information on cruise operations and trends in this requested cruise destination for this specific customer type

Information on the cruise ship design and features, and benefits of modern cruise ships for this customer type (family of four)

Current and emerging product development and market trends for South Pacific Island cruises

Cruise industry governance issues that affect customer participation

• Develop your knowledge of South Pacific Islands and summarise your knowledge below

• Develop your knowledge of cruise itineraries and key ports of call in this cruise destination

Areas of environmental, social or cultural significance or sensitivity

Banking and currency information

Facilities for customers with special needs

Local customs

Local economy

Local facilities

Major cities, towns and tourist areas and precincts

Major gateways for and transport networks within the region and destination

Major man-made and natural tourist attractions

Special features of the host community

Special regional features

• Suggest the best itinerary and list the main ports of call below including features and benefits of key ports.

• Obtain and summarise below information on features of turnaround ports for this cruise destination (ports where the family needs to embark on their first day and disembark on their last day of the cruise).

• Obtain and summarise below information on features and benefits of shore excursion options for this specific cruise for this customer type

• Parents are worried that their children might be seasick. Provide the best options for accommodation categories and suggest the best locations on the ship including the costs.

• Research aspects of on-board ship life, features and facilities and summarise the main information in each section below

Food and beverage

Retail outlets

Entertainment

Availability of child and family activities and features

Fitness, health, beauty and spa services

• If the family needs to embark the cruise ship from another city in Australia, obtain and summarise for them information on pre- and post-cruise transportation. As they are trying to save money, they do not wish to spend extra money on accommodation or touring the port city of embarkation.

• Are there any visa requirements, including those for ports of call for this family?

Scenario 2:

Your second customer type is represented by a single person in his 50s who wish to fulfil his dream by cruising in Alaska. He lives in Sydney, loves nature, long walks and hikes, and would like to go on at least 2-week long cruise. He is interested in spending a couple of days in the port of embarkation/disembarkation before going back to Australia.

To provide information and advice to this customer on cruise options in Alaska, complete the following tasks:

• Obtain and summarise in each section below current, relevant and accurate information on cruise operations and trends in this requested cruise destination for this specific customer type

Information on the cruise ship design and features, and benefits of modern cruise ships for this customer type (a single person)

Current and emerging product development and market trends for cruises in Alaska

Cruise industry governance issues that affect customer participation

• Develop your knowledge of Alaska and summarise your knowledge below

• Develop your knowledge of cruise itineraries and key ports of call in this cruise destination

Areas of environmental, social or cultural significance or sensitivity

Banking and currency information

Facilities for customers with special needs

Local customs

Local economy

Local facilities

Major cities, towns and tourist areas and precincts

Major gateways for and transport networks within the region and destination

Major man-made and natural tourist attractions

Special features of the host community

Special regional features

• Suggest the best itinerary, list the main ports of call below including features and benefits of key ports.

• Obtain and summarise below information on features of turnaround ports for this cruise destination (ports where this customer needs to embark on his first day and disembark on his last day of the cruise).

• Obtain and summarise below information on features and benefits of shore excursion options for this specific cruise for this customer type

• Provide options for accommodation categories and suggest the best locations on the ship including the costs

• Research aspects of on-board ship life, features and facilities and summarise the main information in each section below

Food and beverage

Retail outlets

Entertainment

Fitness, health, beauty and spa services

• This customer needs to embark the Alaska cruise overseas. Obtain and summarise the information on pre- and post-cruise transportation for this customer including accommodation and touring options and packages.

• Are there any visa requirements, including those for ports of call for this customer?

Scenario 3:

Your third customer type is represented by an elderly retired couple from Sydney who wish to celebrate their 50^th wedding anniversary by joining a one-way and at least 14-day long cruise to Asia. They have a big budget and look for luxury and some pampering. They would prefer if there were not many kids on board of the cruise ship. They request to spend 1 week before and after the cruise exploring Singapore and Hong Kong. They love learning about history and different cultures.

To provide information and advice to them on cruise options in Asia, complete the following tasks:

• Obtain and summarise in each section below current, relevant and accurate information on cruise operations and trends in this requested cruise destination for this specific customer type

Information on the cruise ship design and features, and benefits of modern cruise ships for this customer type (an elderly retired couple)

Current and emerging product development and market trends for cruises in Asia

Cruise industry governance issues that affect customer participation

• Develop your knowledge of Asia and summarise your knowledge below

• Develop your knowledge of cruise itineraries and key ports of call in this cruise destination

Areas of environmental, social or cultural significance or sensitivity

Banking and currency information

Facilities for customers with special needs

Local customs

Local economy

Local facilities

Major cities, towns and tourist areas and precincts

Major gateways for and transport networks within the region and destination

Major man-made and natural tourist attractions

Special features of the host community

Special regional features

• Suggest the best itinerary, list the main ports of call below including features and benefits of key ports.

• Obtain and summarise below information on features of turnaround ports for this cruise destination (ports where this couple needs to embark on their first day and disembark on their last day of the cruise).

• Obtain and summarise below information on features and benefits of shore excursion options for this specific cruise for this customer type

• Provide options for accommodation categories and suggest the best locations on the ship including the costs

• Research aspects of on-board ship life, features and facilities and summarise the main information in each section below

Food and beverage

Retail outlets

Entertainment

Fitness, health, beauty and spa services

• These customers need to embark the Asia cruise overseas. Obtain and summarise the information on pre- and post-cruise transportation for them including accommodation and touring options and packages.

• Are there any visa requirements, including those for ports of call for this couple?

Scenario 4:

Your last customer type is represented by a young couple from Perth who wish to celebrate their honeymoon cruising the Mediterranean. This is a very special occasion for them, so they do not care about the budget and wish to enjoy every moment of their honeymoon. They would prefer to see as many cities and islands in the Mediterranean as possible, so wish to go on a cruise which is at least 14 days long. They said 'the longer the cruise, the better'. They are also able to spend a couple of days in the port of embarkation and disembarkation before and after the cruise including any touring options.

To provide information and advice to them on cruise options in the Mediterranean, complete the following tasks:

• Obtain and summarise in each section below current, relevant and accurate information on cruise operations and trends in this requested cruise destination for this specific customer type

Information on the cruise ship design and features, and benefits of modern cruise ships for this customer type (a young couple in their honeymoon)

Current and emerging product development and market trends for cruises in the Mediterranean

Cruise industry governance issues that affect customer participation

• Develop your knowledge of the Mediterranean and summarise your knowledge below

• Develop your knowledge of cruise itineraries and key ports of call in this cruise destination

Areas of environmental, social or cultural significance or sensitivity

Banking and currency information

Facilities for customers with special needs

Local customs

Local economy

Local facilities

Major cities, towns and tourist areas and precincts

Major gateways for and transport networks within the region and destination

Major man-made and natural tourist attractions

Special features of the host community

Special regional features

• Suggest the best itinerary, list the main ports of call below including features and benefits of key ports.

• Obtain and summarise below information on features of turnaround ports for this cruise destination (ports where this couple needs to embark on their first day and disembark on their last day of the cruise).

• Obtain and summarise below information on features and benefits of shore excursion options for this specific cruise for this customer type

• Provide options for accommodation categories and suggest the best locations on the ship including the costs

• Research aspects of on-board ship life, features and facilities and summarise the main information in each section below

Food and beverage

Retail outlets

Entertainment

Fitness, health, beauty and spa services

• These customers need to embark the Mediterranean cruise overseas. Obtain and summarise the information on pre- and post-cruise transportation for them including accommodation and touring options and packages.

• Are there any visa requirements, including those for ports of call for this couple?